THE TORCH DOHA lights up purple on September 21 st 2017 to…

THE TORCH DOHA, member of Leading Hotels of the World joined the campaign of Hamad Medical Corporation on September 21st by switching its 3780 LED exterior lights in purple.

World Alzheimer’s Day, September 21st of each year, is a day on which Alzheimer’s organizations around the world concentrate their efforts on raising awareness about Alzheimer and dementia. This year, it marks the 6th global World Alzheimer's Month, and utilizes the theme of 'Remember me' to stress the importance of early detection and diagnosis of dementia. Alzheimer’s disease is the most common form of dementia, a group of disorders that impairs mental functioning.  

General Manager Sherif Sabry stated, “We are proud to support World Alzheimer’s Day in order to raise public awareness and to increase understanding and acceptance for individuals coping with the disease and challenge the stigma that surrounds dementia. This simple gesture recognizes the need for awareness in a world that has not always done so.”

Digital screens outside The Torch Doha featured the hotel’s participation at Hamad Medical Corporation’s campaign and shined a light on Alzheimer in order to raise awareness publicly, to find out more about it and contribute in reducing the stigma and improving the lives of people with dementia and their carers inside the community.

Dr. Hanadi Al Hamad, Chairperson of Geriatrics and Long Term Care Department at HMC, said the focus of World Alzheimer’s Day 2017 is “Remember Me”, highlighting the importance of early detection and diagnosis of dementia. “In our Memory Clinics at Rumailah Hospital we regularly see patients who get referred for evaluation because of memory problems, but a real concern is that often we see families bringing their loved ones at a later stage, once symptoms have progressed significantly. However, the earlier the diagnosis of dementia is made the better, as it enables people with dementia and their families to learn how to cope with the progression of the condition and find the professional help that is available in Qatar“.

The highest building in Doha supported the highest cause for the Elderly in raising awareness of Alzheimer and related Dementia and its participation aimed in joining a global movement where every purple light sent a message of hope and inclusion to those with Alzheimer.